Objective: Abilis is known only to those who rely on it, so the objective was to change that.
Strategy: Identify high traffic areas with economically feasible advertising spaces and create a message that would resonate. The Metro North train stations feature valuable and rare advertising opportunities in Greenwich. I created a brief laying out a plan for an Abilis ad campaign which included these mock-ups. I used them to cultivate a relationship with a creative team at McCann Erickson who took the project on pro bono.